Teetotal Travel: Hospitality Industry Responds to Growing Sober Movement
Who are all these people who turn down wine in Italy, sake in Japan, cerveza in Mexico and ouzo in Greece? According to Expedia’s research, one out of every four travelers hopes to decrease alcohol use while on vacation. This increased emphasis on nondrinking is starting to influence the sorts of cocktails bartenders are pouring, the nature of hotel wellness activities and the growth of the entire travel industry. Indeed, in one recent study half of respondents said they wanted to stay in hotels that offered easily accessible alcohol-free options like mocktails and nonalcoholic beer. Read More