Europe’s Overtourism Is Out of Control – Destinations are Fighting Back
Europe leads the world in overtouristed destinations. Old Town Dubrovnik consistently ranks among the worst, with a 27:1 tourist-to-local-resident ratio during peak times. Others high on the list include Amsterdam, Venice, Paris, Barcelona, Rome, Mallorca, Malta and some of the Greek islands, all struggling with a deluge of sightseers and day-trippers. Reasons include lower-cost airlines and cruise vacations, a surge in affordable rental properties on Airbnb and Vrbo, and the rise of “revenge travel” after the pandemic. Successful marketing measures have quickly outpaced existing tourism infrastructure, leaving planners far behind in managing crowds. Destinations are fighting back with measures…






